Captive Market
January 2, 2008 4:45 pmBangladesh will become a traveler’s destination, but not the way you imagine, argues Mikey Leung.
This article originally published in the Daily Star’s Forum Magazine at this weblink.
The number of reasons that travelers avoid Bangladesh cannot even be counted on two hands.
On foreign television screens, riots and floods are the leading actors; their supporting cast is no less extraordinary. Pseudo-Islamic extremism garners a major role, while abject poverty plays like a forgettable soundtrack. Interminable corruption adds to the atmosphere of a Shakespearean tragedy: the characters always suffer inescapably under the weight of their own extraordinary gluttony.
For a country whose world reputation seems to be constantly drowning, it is hard to imagine that Bangladesh will one day become a traveler’s destination on par with its neighbours. How is this possible? In five years, the Bangladesh travel industry will be totally unrecognisable compared to the industry of today.
Tourism in Bangladesh is inevitable
Consider the Chinese tourism experience, a path this nation already treads. Little more than 10 years ago, Chinese domestic tourism was infantile, in the same way that Bangladeshi tourism is now embryonic. Powered by an upwardly mobile middle class, the industry evolved new tourism products while promoting existing destinations. The market was literally captive: very few Chinese had the means to travel outside China. Even today, very few do.
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